There are so many free websites you can edit and customize to fit your needs, and so many people don’t see the need to hire a web designer to design their websites. However, in most things in the world, you get what you pay for. Are you willing to sacrifice your company’s reputation and the success of your business for free options? 

Your website is the face of your business and brand. It is the first and sometimes the only thing potential customers will see when searching for your products and services. What impression do you want them to see on your site? A poorly done site that you can’t navigate through? No, that will chase them away in seconds, eventually costing your business. Have you ever tried to fix something at your home? How did it go? I bet you ended up hiring a professional! 

Most small business owners think they can handle their own web design and maintenance. However, web design is a complicated and full-time job that should be left to professionals. You will spend weeks or months building a poorly done site instead of using the time to grow your business.

Here are a few reasons web designers are needed

• Professional impression

When it comes to professionalism, perception is everything. Do you want your customers to see a link to a free website creation at the bottom of your website? Their perception will be you are not an authentic professional business. Anyone can put up a website and claim to be a real business. A professional website will help put your authentic foot at the front. It will solidify your position as a real, professional business that can be trusted. 

• Strong online strategy

A web designer will strengthen your online strategy. The main goal of hiring a web designer is to establish a firm foundation that can prosper for many years. A professional web designer will take time to know and understand your business­____your goals, target audience, your values, and mission so that they build a site that aligns with your business brand. A professional web designer will ensure that your website points to the true north of your business, including your practical goals.

• First-class user experience

A web designer will create an eye-catching website with incredible UX to attract curious customers who can convert to paying clients. They will put a good loading speed. Your site should take a maximum of two seconds to load. Beyond that, the customers will leave your site. Get yourself a pro web designer who can combine speed and security for your site to create an online business engine that gets you customers who can stick around long enough to make a call and convert to paying customers. 

• Search Engine Optimization

A professional web design will optimize your site. You can have an excellent website and product section, but if the site is not optimized for search engines, it will not increase traffic and rank. It will end up at the bottom of your competitors. A web designer will ensure that everything on your site, from navigation to architecture and content layout, satisfies search engine guidelines. 

• A web designer will help you find quick solutions.

Get a professional web designer who can create a fantastic website and optimize it, with a perfect loading speed. They will likely offer you a maintenance service along the way. Who doesn’t want a complete package! They will work with you and deal with any problems to get your site up and running at any moment to keep you on track with your competitors. A competent web designer will advise on areas that can be self-managed and those that need constant maintenance.

| You can also read on: Why is Totalwebz the Best Web Design Company in Kenya